Adam Sherk

JUNE 1, 2011

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.

Press Release 190

Press Release Marketing Sports SEO 190

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

DECEMBER 18, 2012

8 Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success? Publisher Survey: Reddit Traffic Way Up, Digg Way Down. So I did not publish here as frequently as I’d have liked, but I still managed to put out some posts that I was happy with.

Press Release 119

Press Release SEO Digg Sports 119

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. It was beautiful, but don’t make it more than it is. My brain says, “Meh.”

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? by Adam Sherk on August 4, 2010 The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details).

Digg 134

Digg Sites News Activities 134

Adam Sherk

FEBRUARY 28, 2012

To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. 2) Try a Guest Editor. 2) Try a Guest Editor. 4) Host Live Chats.

News 199

News Facebook Case Study Conference 199

Adam Sherk

MAY 30, 2012

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. It is a good way to foster a connection with users/viewers and to encourage repins, likes, comments, etc. Related posts: NBC Targets Local Markets on the New Digg.

Team 148

Team News Digg Fashion 148

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume. in the sidebars and subpages. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap.

News 158

News Google Tips Press Release 158

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

SEPTEMBER 23, 2009

After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans. Even more mundane news items still manage to spark a round of commenting. Which News Sites Have the Most Valuable Facebook Pages?

News 104

News Engagement Facebook Press Release 104

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. main profiles, personas, individual staff members, etc).

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. Most likely the result will fall somewhere in between.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. So I checked the number of likes and comments for each team’s last 10 updates. 5 comments… read them below or add one } Peter Robert Casey May 4, 2010 at 3:05 pm Way to take things up a notch!

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. In the comments of the All Facebook post two people involved in the promotion (author Dennis Yu of BlitzLocal and Ruder Finn’s Andy Pray) have insisted that the sweepstakes was implemented with Facebook’s knowledge and approval.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

JULY 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? Publishers are desperately trying to come up with new business models and hopefully they’ll figure out a system that works. Does Google News Sitemaps New Format Help Publishers?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JUNE 30, 2009

One of the most common concerns I hear from publishers is the fact that syndication partners are outranking them for their own content. UPDATE: In December 2009 Google began supporting the rel=&# canonical&# tag across different domains, giving publishers another tool to use in mitigating duplicate content issues caused by syndication.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. I went back several months and it’s not easy to find items that have gotten comments.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

AUGUST 20, 2009

This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered. This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered.

News 101

News Google Syndication Press Release 101

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News 121

News Press Release Survey SEO 121

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 2, 2009

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113

News List Google Embedding 113

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. 10 Practical Twitter Tips for Publishers. So yes I’m joining the club.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

OCTOBER 27, 2009

One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item. The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

OCTOBER 1, 2009

2 comments… read them below or add one } Gary Gregory October 9, 2009 at 4:51 pm Thank you for the list! Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Does this work? Very helpful as I only used a couple of these previously.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

MAY 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Your Mom’s Coming to Facebook, But She May Not Stick Around by Adam Sherk on May 29, 2009 Inside Facebook published some new statistics this week on Facebook’s US audience growth over the last 60 days. What Horrible Things Did Time Magazine Do in 1964?

Facebook 101

Facebook Press Release Syndication Blogroll 101

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. UPDATE: After Mike’s comment below I added Yahoo!

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

NOVEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists.

News 136

News List Twitter Sites 136

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

FEBRUARY 9, 2010

While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. What Horrible Things Did Time Magazine Do in 1964?

Press Release 138

Press Release Facebook Syndication Blogroll 138