Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.

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A Partial Reading List for PR Students

Social Media Strategery

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Marketing in the Round - Marketing and PR are no longer the only organizational touchpoints with the public.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Most have a LinkedIn profile.

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 139
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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I left the following comment there that illustrates why I believe trying to assign influencer scores within the confines of a company's social network is not only a terrible idea, but that it can virtually torpedo any chance that that network has of being successful. "People Bringing Klout to the Enterprise?

Klout 124
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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. As a recent college graduate I have also taken frustrating and extremely unhelpful business comm classes that address 90′s skills.

Education 135
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Social Media Lessons from a Two-Year Old

Social Media Strategery

The pendulum has swung the other way, especially in the marketing industry. And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it.