Jeff Esposito

SEPTEMBER 10, 2010

Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. Share your thoughts in the comments below or with your own networks. 4 Comments - Leave a comment! Hopefully you have some awesome weekend plans. Enjoy this post?

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

OCTOBER 28, 2011

Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. This is mainly due to things like emotion, sarcasm and backhanded comments.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Share your thoughts in the comments below or with your own networks.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

AUGUST 27, 2010

How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Share your thoughts in the comments below or with your own networks. Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! Now this one makes the list to show how far our culture has degraded.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

APRIL 12, 2013

Is Oreo really the brilliant marketers everyone thinks they are? There was a healthy debate in the comments where I might have fed into a troll, but overall a good read. While this is a bad job from a guy in a costume, it was not the real Cookie Monster knocking down kids, just some guy getting paid to take pictures.

Strategy 35

Strategy Company Social Media Comments 35

Jeff Esposito

MAY 9, 2011

Different prospectors – for example a company’s marketing department, investor relations department, and external PR agencies – need not going their own separate routes. Instead of seeing beyond who has a bigger Johnson, companies and agencies are falling into an age old rut and missing out on the obvious staring them in the face.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. Share your thoughts in the comments below or with your own networks. I know I am.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

SEPTEMBER 27, 2010

If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack. Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. Be sure to read the comments for the piece as well. Share your thoughts in the comments below or with your own networks. 4 Comments - Leave a comment! That word irks and scares me. How about you? Will you settle?

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 13, 2010

However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! Who “owns” social media? – Definitely worth a quick read/skim.

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

JULY 30, 2010

The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link. The comments are. Share your thoughts in the comments below or with your own networks.

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

MARCH 18, 2013

If so I’d love to hear in the comments below. Below’s a Vlog on what made the experience stand out to me and forced my hand into the post. Have you been wowed recently by any company?

Company 45

Company Social Media Comments Community building 45

Jeff Esposito

APRIL 29, 2011

The comments section is also filled with very smart commentary on the subject. To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? Who Owns Social Media? –

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! Image – Lissie Loo – Flickr Enjoy this post?

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

MARCH 4, 2011

Check the comments for some great feedback. New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. But how do we change this?

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

FEBRUARY 12, 2012

On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. I’d love to hear in the comments below. To me it’s more curation than social ecosystem. What applications are you currently evaluating to see if they are humps or dumps? Image - L O O K.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

AUGUST 11, 2010

Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! Cartoon of the day Five for Friday 09.24.10

Creative Commons 29

Creative Commons Disqus Influencer Comments 29

Jeff Esposito

FEBRUARY 21, 2012

The second bucket is content participants , these users are engaged with your content and offer comments or likes to the posts you tirelessly prepare. If I were a betting man, I would wager that you should see the number of opt-outs at a much lower clip than that of your email marketing list.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

JULY 21, 2010

While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Share your thoughts in the comments below or with your own networks. 5 Comments - Leave a comment! What do you think? Enjoy this post? Thanks for visiting!

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

APRIL 22, 2011

Now there is a different in speaking opinions and being rude, so I would also suggest checking out how Geoff handles himself with both his opinions, disagreeing commenters and pundits. Danny is also a great conversationalist that extends the shelf life of every post within the comments. Please leave them in the comments below.

Real Estate 35

Real Estate RSS Training Meeting 35

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. But then again, there may also be legal reasons like the whole creating a “social profile” because you bought a phone or wanted an email or to comment on a cat video on YouTube. These splits are actually fascinating to me as an Android and intenet user.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. But then again, there may also be legal reasons like the whole creating a “social profile” because you bought a phone or wanted an email or to comment on a cat video on YouTube. These splits are actually fascinating to me as an Android and intenet user.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Hope all is well with you and you have a great weekend and I’ll catch you next week….

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 11, 2011

Below are the three key examples that brands should keep in mind: There is no off-switch – Unlike many marketing channels, social media has no off switch. When commenting on this post, please remember that it is strictly a commentary on President Obama’s social media activity, not a critique or analysis of his policies.

Social Media 42

Social Media Web 2.0 Case Study Policies 42