Direct Marketing Observations

OCTOBER 13, 2011

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content. There’s an ulterior motive happening here.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MAY 22, 2012

OK, maybe it is to marketers, but that’s because they operate from a different perspective. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. The beauty of social media isn’t in the online connections.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

OCTOBER 27, 2023

Here’s more of what Chat GPT supplied in italics with my running comments baked in. That being said, throwing caution to the wind starts with that first click within any social platform. Does it not? Let’s continue. Verify Information : Always verify the information you come across, especially if it seems too sensational or questionable.

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

JANUARY 7, 2010

I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. Know how to comment on a blog and why. Tags: Marketing PR social media Ad Agencies beth harte college graduates and social media David Griner jason falls marc meyer scott schablow.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

NOVEMBER 2, 2010

Marketing was marketing and technology was, well, technology and never did the two meet. No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JUNE 21, 2010

But it was the comment below the video that bothered me. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131

Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

MARCH 16, 2011

We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time. The comment back was, “They are hourly employees, “We can’t do that-We can’t trust what they might say”….

Sentiment 138

Sentiment Social Media Mobile Company 138

Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. I commented and they commented back. I’d like to think that we’ve all had “enchanted&# moments in this space. I have had at least two, maybe three. Moment #1 possibly occurred when I built my first website.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JANUARY 18, 2011

I like differing opinions, thoughts and comments. We’re tired of repetitive thoughts, posts and comments without any backbone. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

JUNE 2, 2011

It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. So with that assumptive comment in hand, which in hindsight I now agree with. I actually think so.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? The biggest mystery however lies with marketers trying to get inside the heads of the users to determine how they can turn them into loyal brand advocates. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Stay tuned.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

MARCH 3, 2011

Was it Corning’s intention that it garner close to 6 million views, 14,000 likes and almost 3,000 comments? Something to ponder the next time your company wants to create a video. I don’t think so…

Video 219

Video Comments Company YouTube 219

Direct Marketing Observations

JUNE 28, 2010

Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. Tags: social media Marketing marc meyer social media consultant. Just don’t give up easily. It takes time. Look forward to talking with you when you come to Naples.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

APRIL 27, 2010

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. A high number of blog comments= validates the topic. Snarky comment on Twitter=need for validation. Social media validates my feelings and actions.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. I was the one gaming the system.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 14) Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders> benchmarking. It’s a very clear way to demonstrate value. Be part of the conversation. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 12, 2012

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. Inside View gives users an aggregate view of the social presence and activity of a company. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MAY 3, 2010

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

AUGUST 2, 2011

Which means if the employees can’t grasp the nuances of connecting on Facebook, can’t figure out how to leverage social relationships on Twitter or can’t figure out how to write a compelling blog post that will be shared and commented on-then invariably the problem isn’t the technology as much as it is the people using it.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

SEPTEMBER 12, 2011

For some, utilizing social media to “court&# others and market ourselves , is the same as drug reps taking doctors on ski trips to “earn&# their business. Essentially it boiled down to a “if you show me yours I’ll show you mine&# mentality of reading, commenting, and sharing each others blogs.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

NOVEMBER 2, 2011

The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. How are you going to monetize that? Management wants to know.

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? They can: Text with their phone.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 9, 2010

The first was instead of creating “a website&# we decided to create it in WordPress so that we would have the latitude to “turn on&# commenting for starters. During the development phase we ( the developer and I) decided to make the commenting more robust and so we decided to go down the path of Disqus.

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

FEBRUARY 4, 2010

We react, we create, we comment. We connect with folks who we share common interests with in the work place, but it all happens in real time. We share our lives now with our family and friends as it unfolds. It’s immediate. In the moment. And I’m OK with that.

Social Media 168

Social Media Social Networking SEO Data 168

Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. But what does that connection consist of. It’s being familiar with an avatar, a name, a nickname, and a location. A phone conversation? In the end, nothing necessitates that we meet though.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

MAY 5, 2016

This means that 1) we have realized the power and potential of the digitally written word/visual world and we realize its impact; and 2) all of us have become comfortable with the notion that we’re all publishers, editors and commentators of our lives, your lives and even the lives of people we know nothing about.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

This means that 1) we have realized the power and potential of the digitally written word/visual world and we realize its impact; and 2) all of us have become comfortable with the notion that we’re all publishers, editors and commentators of our lives, your lives and even the lives of people we know nothing about.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. Or the first time someone followed you on Twitter. Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

NOVEMBER 17, 2011

Look, we all want to hit that home run of a post that gets commented on and shared out the wazoo. It was easy to get all fired up about what they did or didn’t do and then write about it. Social media #fails are always easy to read and write about too. I know you do too. Want to know a clear indicator for me?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

JULY 12, 2011

Sometimes we just don’t want to post, share, update, comment, tweet, or chat. Sometimes we just want to “lay low&#. Sometimes we just want to pull back and do nothing. We just want to be. However, as each day goes by, we’re starting to see that social doesn’t sleep.

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

OCTOBER 10, 2011

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other.

Avatar 138

Avatar Sports Project Team 138

Direct Marketing Observations

AUGUST 19, 2010

In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. About 5 days ago I decided to start reading “other people’s&# blog posts that caught my eye. Prior to that, I read the faves of my peeps and moved on. I was just consuming.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

JUNE 23, 2010

He reads and comments on other blogs when he has time and he is thinking of starting his own blog. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He is transparent, authentic, and he shares content and advice liberally when he can. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JANUARY 19, 2010

I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP. Let us know in the comments if there is a better process that you have encountered. From the RFI, you can eliminate roughly half of the prospective vendors on you list.

RFP 159

RFP RFI Social Media Proposal 159