Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Let me know what you think in the comments below. Social CRM is a hot topic right now.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

SEPTEMBER 2, 2010

Videos with comments enabled? However, if it’s that easy, why are companies still engaging in marketing activities that essentially consist of one-shot, one-way fire-and-forget promotions that do nothing to shift the needle in the long term? However, perhaps identifying challenges can help us on the agency side to address them.

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

OCTOBER 28, 2010

We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

OCTOBER 29, 2010

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Interesting, right?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MAY 24, 2011

In marketing – where all is a funnel down from eyeballs to wallets and the space and time is finite – SOV provides insight into whether your message is drowned by the competition’s. Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Share them in the comments.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? I’d love to know what you think, though – let me know in the comments below. Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

APRIL 13, 2011

Marketing and public relations departments have taken the spotlight for many people (setting aside the Dells, Comcasts and Zapposes (fine, whatever, you try pluralizing Zappos) of the world). Let me know what you think in the comments. Do you agree? Do you see other forces also at play?

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

DECEMBER 2, 2010

thanks to Jen Zingsheim for noting this in the comments). When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Update: Paid media also suffers from a draw-back of being less trusted than earned coverage.

Blogger 371

Blogger Compete CPC CPM 371

Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Now, I take Coleman Cox’s comments with a pinch of salt. Instead, I shared my story through five lessons that I’ve learned along the way. Don’t do that. I’m still not done learning.

Team 150

Team Social Media Training Project 150

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Now, I take Coleman Cox’s comments with a pinch of salt. Instead, I shared my story through five lessons that I’ve learned along the way. Don’t do that. I’m still not done learning.

Team 34

Team Social Media Training Project 34

Dave Fleet

JUNE 16, 2011

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Who can handle your PR or marketing and integrate that strategy with your online activities? If you come from the startup side, I’d love to hear your thoughts in the comments. Ok, let’s cut to it.

Startup 401

Startup Social Media Skills Aggregator 401