Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

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Feedly Feed News SEO 264

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again. So the question I hear from many marketers now is “ok I have done that – now how do I monetize them?”.

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CPM Facebook Buy Cost 276

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Subscribe to the comments for this post? Will Facebook replace your B2B Marketing email system? If you haven’t seen it you can check out the store at store.levi.com.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Subscribe to the comments for this post? Will Facebook replace your B2B Marketing email system? Email this to a friend? Tweet This!

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

SEPTEMBER 30, 2008

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Comment by Christopher S.

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LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Subscribe to the comments for this post? Bravo AT&T! Tweet This!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Subscribe to the comments for this post? Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tweet This!

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Subscribe to the comments for this post? Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tweet This!

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. A “like” is a passive response to content, while a comment is engagement. Vitrue a social media marketing platform determined that the. Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Subscribe to the comments for this post? So let’s dive into that for a moment …. Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

NOVEMBER 7, 2011

All that is left to uncover for marketers is the right celebrity for your brand and target audience as explored in our Lady Gaga Social Intelligence Report. Submit your comments and let us know if you’d associate your brand with a reality TV star. What do you think about celebrities and their role in branded conversations online?

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Metavana’s engine provides amazing accuracy with regard to the polarity of comments on the Social Web and as such will be an integral part of any organization’s business model. A: There are two answers here.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. In addition, later on you can go back and leave additional notes as comments. Listed below are links to weblogs that reference Three Little Tips for Capturing Info Bits Quickly : Comments. Post a comment. Comments: About.

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Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Subscribe to the comments for this post? How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend? Share this on Facebook. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

NOVEMBER 17, 2010

Subscribe to the comments for this post? Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Then it unlocks all the great things about social when they tweet and tell others about the great experience they had with your brand. Email this to a friend? Share this on Facebook.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

JUNE 27, 2008

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Yet Marc Andreessen giving career advice on his blog a few days ago says that centralized geographic hubs (like Silicon Valley for IT tech and New York for financial markets) still matter regardless of the Internet. From The Information Age To The Connected Age.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that! Think about it.

News 124

News Press Release Facebook Construction 124

Buzz Marketing for Technology

SEPTEMBER 29, 2008

25 Comments to “Six Steps to a Remarkably Powerful, Personal Network&#. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Comments Feed. Open Comments.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 22, 2008

Text Comments: 12. Sign in to post a Comment. Text Comments (12). Show: all comments. Change this to see only comments above a certain value. Change this to see only comments above a certain value. Change the value of a comment by clicking on a thumb. View all 12 comments. Comments: 12.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

JUNE 27, 2008

Text Comments: 10. Sign in to post a Comment. Text Comments (10). Show: all comments. Show: all comments. Change this to see only comments above a certain value. Change the value of a comment by clicking on a thumb. Well, this is the first comment. View all 10 comments. Comments: 10.

YouTube 277

YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Leave a comment. Comments RSS. Leave a Comment. s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat. t make the live call? Name (required).

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

JULY 22, 2008

visualizations. topic hubs. participate. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. visualizations. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?

Sports 280

Sports Statistics Price Data 280

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Conversation : Comments. Post a comment. Comments are moderated, and will not appear on this weblog until the author has approved them. Name: Email Address: (Not displayed with comment.). Comments: Feeds. Comments: Feeds. Recent Comments. Ross Mayfields Weblog.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

JULY 2, 2008

Text Comments: 0. Sign in to post a Comment. Text Comments (0). Would you like to comment? Comments: 0. Sign in with your Google Account! Commentary. Statistics & Data. Video Responses: 0. Sign in to post a Video Response. Video Responses (0). This video has no Responses. Be the first to Post a Video Response.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

JULY 21, 2008

Comments RSS. Looks at it from a marketing perspective. Includes some good comments on how information will be structured in the future (directories vs. tagging). RSS feed for comments on this post. Comment on Information Overload debate hosted by The Economist. ManagingIO. Skip to Content Home Login. Entries RSS.

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

JULY 23, 2008

Market News. Comments RSS. Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Leave a Comment. Categories. Information Users. Innovation.

GPL 100

GPL Wiki Instant Messaging Survey 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Comments (2). |. lend a voice to the market on the work culture at a particular company.â?? Comments (5). |. Leave me a note in comments with your suggestions and any reasons why youre making the nomination. Comments (8). |. Comments (0). |. The Social Media Game--Remixed and Some Comments.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

View blog reactions | Comments (5). 5 Comments. Leave a comment. Comments (You may use HTML tags for style). in the Future of Media Prediction Markets! What marketing executives think about your privacy. Recently commented on. Ross Dawson wrote: Thanks for all your comments folks. 2 TrackBacks.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JULY 16, 2008

0 comments: Post a Comment. Subscribe to: Post Comments (Atom). Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. This is a good explanation for why social networking and other Web 2.0 Posted by V Yonkers.

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

OCTOBER 13, 2008

We cover the broader market and what we are doing at Connectbeam. The comments to his post are a good discussion about the problems with this approach. Comment, engage, discuss. In Connectbeam, one can simply re-share a bookmark from one Group to another, including attribution in the comments field. Post a comment.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JUNE 27, 2008

4-Become a part of the conversation and start commenting on the blogs you read. tip thrown in for those who are ready for a head start, and because Id really love to get to know my readers through comments here). Join a social network, subscribe to blogs, comment and Tweet. 1 comments: Janice Stearns. Post a Comment.

Education 279

Education Ustream Microsoft Wiki 279