Adam Sherk

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Is Using Facebook Comments Good for Publishers?

Adam Sherk

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. It also proves helpful to sites that are battling with comment spam and low-quality or inappropriate comments.

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

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Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.

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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

To everyone that sent a pageview, comment, link or social share my way this year, thank you, I appreciate it. So I did not publish here as frequently as I’d have liked, but I still managed to put out some posts that I was happy with. I hope you found some of them useful. Have a great 2013.

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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. What Horrible Things Did Time Magazine Do in 1964?

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume. To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. NPR 489,413 513.5

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