How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Here are the top ones: 1. Email Collection.
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