Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

A great tool to collect this kind of data is a site called Klout. Klout allows you to sign in and link up a variety of social media platforms. Klout is a great way of measuring overall influence in your niche and on your social media sites as a whole, but overviews still aren’t quite as valuable as the actual facts.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. You still need to check in daily and engage with those who retweet you or comment, but you can look like you’re active all day if you do at least a bit of pre-scheduling. Please sound off in the comments! [

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JULY 7, 2010

Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If their number is low (I’d say a Klout of 35 or less counts for low/no influence among social media experts, though this can be debatable), even if they have 302,402 followers, they’re not influential.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. Top 10 Tips for Responding to Negative Comments (NTEN): One big rule: don’t take it personally.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279