Social Media Strategery

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I left the following comment there that illustrates why I believe trying to assign influencer scores within the confines of a company's social network is not only a terrible idea, but that it can virtually torpedo any chance that that network has of being successful. "People Bringing Klout to the Enterprise?

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Social Media Lessons from a Two-Year Old

Social Media Strategery

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.