Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

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Metrics Postrank Klout Marketing 127

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Sign out Leave your comment here. My, time flies.

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 26, 2010

5 social media gifts I want from Santa , by Matt Singley. e-Christmas sales driven by free shipping , from Social Media Influence. Makes you rethink the whole social media shiny toy thing, doesn’t it? Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Postrank Tourism RSS 139

Waxing UnLyrical

DECEMBER 23, 2010

It’s a very thought-provoking post, so I’d love you to take a look and comment, if you so choose. Heaven knows, I’ve left enough of an essay in my comment! Justin’s been thinking and writing a lot about influence recently , so that’s what we’re going to talk about. Have a question for him?

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

NOVEMBER 23, 2010

In 2010, blogs and bloggers are truly influencers. Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. Sign out Leave your comment here. Mark as read Approve comment Great points Justin! Do we really want that?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

JANUARY 23, 2011

5 influence traps you must avoid , by Valeria Maltoni. Get Shareaholic test Filed under Blogging , Blogging for Grasshoppers , Public Relations , Weekly Roundup | Tags: blogging , Writing | Comments (6) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Why: 984 words.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? And the comments invariably include, “How could you leave out So-and-So!&# “You must be blind if you haven’t noticed how great Such-and-Such is!&# Comment on their blog posts. pts Settings.

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List Class How To Comments 161

Laurel Papworth

AUGUST 3, 2010

Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. By the way quick question: have you ever had a politician respond on your blog with a comment? I agree with every comment he made. That’s how it works. I’m not sure why they do that? Lemme know?

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

JANUARY 7, 2011

. “Instead, you tried to flatter me when I wanted to make sure I would provide value [which I did, I wanted to make sure it would be useful to a bunch of health care suits] by saying, and I quote from your earlier email, ‘my sense just from seeing all your activity in all the social media forums is that you would have a lot to offer!!’

Class 207

Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., pts Settings.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Sign out Leave your comment here.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Kikolani

JULY 23, 2010

Ultimate guide to blog commenting – part of a series which also includes guest blogging. In praise of spam – how do you feel about spam comments? How not to win friends and influence people – a big no-no on Facebook. Social Media / Social Networking. Business / Career / Finance.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

APRIL 27, 2011

My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very pretty. If I click through to see who is apparently influencing me, she doesn’t even show up on the list.

Influencer 276

Influencer Klout Postrank Technorati 276