Direct Marketing Observations

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On Influence and Bad Blog Posts

Direct Marketing Observations

I like differing opinions, thoughts and comments. The thinking is well illustrated by David Armano with his depiction of influencer ripples. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. I think it’s good to have a variety of thought.

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How to Alienate an Influencer with Horrible Customer Service.

Direct Marketing Observations

I’m thinking it was supposed to be a constructive comment- but don’t mutter under your breath how I’m wrong and I’m crazy and you’re right. I can’t believe he’s doing this. I stop him and say wait a minute, I eat chicken all the time too and it just did not taste right. You can’t be serious.

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

Here’s more of what Chat GPT supplied in italics with my running comments baked in. Question Your Biases: Be aware of your own biases and how they might influence your perception of information. That being said, throwing caution to the wind starts with that first click within any social platform. Does it not? Let’s continue.

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SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Literally defined for us in the digital world, it’s about managing your reputation online. Which means that the algorithm is flawed.

SEO 162
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The Social Customer

Direct Marketing Observations

No longer do you get a chance to speak to prospects, they simply search online, visit the first few sites that come up, comparison shop through online and physical stores, review product ratings and comments. While purchase patterns have changed, so have expectations.

B2B 199
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What Was Your Enchanted Moment?

Direct Marketing Observations

I commented and they commented back. Not to revel in the reasons why I was selected to read and review the book because it really can be completely subjective, the fact is that my influence and opinion and networks mattered. Then one day I read a post that struck a nerve. What is this dialogue? That’s pretty cool.

Embedding 174
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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. Q1) What are ways to move customers up the interactive chain from lurker to influencer? This helps to establish trust as well.

Lurker 138