Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Sites 370

Sites Comments Engagement Aggregator 370

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Return on Influence has nothing to do with business objectives.

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Influencer ROI Metrics Klout 321

Dave Fleet

FEBRUARY 2, 2011

Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything. Let me know what you’d add in the comments below! Fuel your passion – Find people who share the same interests as you, and geek it up! I’m sure you can think of a tonne more.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

JULY 26, 2010

thanks for the suggestions in the comments!). Comment Policy. Employee Social Influence Marketing Guidelines. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. American Express Open Forum. Participation Guidelines.

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Policies Resources Examples Social Media 419

Dave Fleet

DECEMBER 2, 2010

thanks to Jen Zingsheim for noting this in the comments). How can you demonstrate your influence? Not only do they expect the post to appear, but they also have different expectations around control of content. Update: Paid media also suffers from a draw-back of being less trusted than earned coverage.

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Blogger Compete CPC CPM 371