Webbiquity SMM

NOVEMBER 12, 2019

Journalists, bloggers, analysts, potential partners (companies with complementary / non-competitive products who sell into the same target market), and other influencers may be out there tweeting, writing, commenting, or posting about your company. At the very least, all influencer brand mentions should be acknowledged.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MARCH 15, 2018

To raise your social influence + become an expert in your niche. Perfect if : you want to boost your social influence and engagement. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. What are you goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

OCTOBER 20, 2010

Conversely, those who interact and add value grow their networks, influence and trust over time. Subscribe to the comments for this post? Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence. Sometimes the best way to advance in social media is to retweet.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Subscribe to the comments for this post? The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR can both be used to influence journalists and other influencers online. Subscribe to the comments for this post? PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Smart companies and agencies are putting this together.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. If I overlooked your favorite tool, leave a comment below. Subscribe to the comments for this post? Social Mention. Share this on Bebo. Share this on del.icio.us.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

AUGUST 17, 2011

For example as I’m writing this, I see a few great posts right up top: • 3 Questions To Ask About The Qualified Lead You Just Received… • Do B2B Editors Get Twitter? • The evolution of social media power and influence. You can still comment and interact with the content on the original site.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? A free tool for finding the relative influence of any Twitter user. Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Subscribe to the comments for this post? Get ideas for product development.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 21, 2016

Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Counts the circles in which you are included. This metric represents the number of persons who are following a user’s posts at Google+. The easiest way to see Google+ in numbers.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

NOVEMBER 8, 2011

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Leave a comment. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Online news release distribution.

Vocus 185

Vocus Radian6 Tools comScore 185

Webbiquity SMM

DECEMBER 20, 2011

Influence (e.g., Engagement measures: » Likes / dislikes. » Comments. » Shares. » Favorites added or removed. • . • Interaction (@ mentions). Retweets (reflects both level of engagement and quality of shared content). Most tweeted links (i.e., which content is most popular with followers). Klout and Kred scores).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MAY 24, 2010

Social media is about building relationships and influence. But social media marketing is fundamentally about participating in and influencing the direction of conversations about your industry and brand. Subscribe to the comments for this post? It can happen, but isn’t common and shouldn’t be expected.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 15, 2010

It’s about interacting with the 20% of potential customers who are likely to provide 80% of your profits, and the 10% of key influencers in your market space who can shape the views of the other 90%. But the core value of social media is in humanizing your brand and connecting directly with your biggest fans and market influencers.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

SEPTEMBER 21, 2010

Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. Subscribe to the comments for this post? Share this on Bebo. Share this on del.icio.us.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

NOVEMBER 23, 2010

Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Leave a comment to share. Subscribe to the comments for this post? Want to know how to perform a certain task or process? Social media makes marketing more fun.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JULY 15, 2014

Google explains that the acquisition “will build on the momentum of our existing measurement and analytics offerings, which include Google Analytics Premium as well as other products,” adding: Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — (..)

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

FEBRUARY 2, 2015

Ignoring comments/tweets. Whoever is responsible for your social media marketing strategy and message should be responsive to customers by replying to comments on Facebook, tweeting to customers on Twitter, thanking followers for Retweets, and proactively engaging with others, including influencers.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

AUGUST 23, 2011

For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Search is the top source of traffic for most blogs over time. But search is affected by every link, so a multi-faceted approach is critical. Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Subscribe to the comments for this post? How can you amplify and extend new releases through social media?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. If there is an individual in your CRM system who is also following you on Twitter, or who likes you on Facebook, or who has left a comment on your blog, that should be noted. Respond to comments (helpfully and appropriately).

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 19, 2011

Social media efforts should be based on understanding of which tools to use (based on where your customers, partners and industry influencers congregate), who will be responsible for what tasks, what your objectives are, and how you will measure success. Failing to plan. Otherwise, you’re flailing.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

APRIL 11, 2012

Respond to questions and engage your buyers and influencers in social media. ” The good news is that, just like there’s never a bad time to start exercising (unless you’re in a body cast perhaps), there’s never a wrong time to step back, reassess, and re-launch social media marketing efforts. Build relationships.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 20, 2011

because there are more blog comments to respond to, more Twitter followers to check out, etc.). But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. It’s an easy way to waste a lot of time. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. Subscribe to the comments for this post? Share this on Bebo. Share this on del.icio.us.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MARCH 19, 2024

As of March 2024, Microsoft (4.3M), Intel (1.7M), and Shopify (1.3M) are three of the most popular B2B companies on Instagram, with their posts garnering thousands of likes and comments. Merintis: Leverage Influencer Partnership Marketing Merintis is an Indonesian business accelerator that helps startup businesses. What worked?

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

DECEMBER 22, 2020

Top Users: Seeing the top users who are using your hashtag can help you find potential influencers for your brand. Ask them in the comments section below! Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. Final Thoughts.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

FEBRUARY 28, 2011

It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Subscribe to the comments for this post? Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. Share this on Bebo.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

MARCH 27, 2018

Instagram is the most used social network by B2C social media influencers. 92% of influencers say Instagram was the social network they focused on most in 2017, and 87% expect it to be their top focus this year. Including images in posts published on LinkedIn increases the comment rate by 98%. DrumUp Blog ). DrumUp Blog ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. What is Reddit and How Does it Work?

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

FEBRUARY 21, 2012

Build a network of influencers. There are several ways to find the key influencers in any industry. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. Develop relationships with those influencers. Read their blogs and leave thoughtful, value-added comments.

B2B 190

B2B Social Media Alltop Marketing 190