Remove influence

Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer? What should you say? (Or Always add value.

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Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. Traackr won’t give you an “influencer score.&#

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How AI May Impact PR Pros

Waxing UnLyrical

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade.

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