Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Do they get comments and do people share their content through social media? Klout , Peer Index or Kred score?

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Influencer Klout URL Social Media 135

Janet Fouts

JULY 6, 2010

So what went wrong with the “Influence Project&# ? The site which recently launched entices a user to enter their name and view their social media influence. Then it encourages a user to try to get their network to respond to a comment or post about the site to show how much influence that user has.

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Company Embedding Influencer URL 126

Janet Fouts

JANUARY 27, 2011

a look at your engagement on your blogs based on actions taken by your users.They call them “engagement points&# and it’s basically a tally of page views, clicks, Tweets and shares on other networks, comments as well as how many are reading your RSS stream. Are you as much of an influence on your network as you think you are?

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Klout Brands Social Media Postrank 138

Janet Fouts

OCTOBER 25, 2010

Find influencers. Notice that when you look at a larger data set the influencers will be different. Different networks will likely have different influencers. Sometimes finding a tiny nice influencer with a rabid following can have tremendous impact. Pay attention to who is listening to the negative comment.

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Social Media Data SM2 Radian6 132

Janet Fouts

MARCH 16, 2014

Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. Comment on blogs or social posts adding value to the discussion. Respond naturally.

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Content Marketing Fashion Curation 145

Janet Fouts

OCTOBER 11, 2011

For a brand in particular watching how a retweet spreads can help identify influencers to help support the brand and it’s initiatives. If you want to add a comment and the tweet you are posting is too long simply reply to the sender with your comment followed by a retweet of the original tweet. Be grateful.

Posterous 138

Posterous News eBook iPhone 138

Janet Fouts

MAY 30, 2012

Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. Google has already made several announcements signaling their clear intention to integrate Plus content and comments in results.

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Google Social Media Sentiment Conversation 133