Remove influence

Firebelly

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Are You Doing Influencer Marketing Right?

Firebelly

Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence.

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Social Influence – In High School It Was Called “Popularity”

Firebelly

This may just be me, but I cringe every time I hear “social influence.&# Social influence has become a buzzword (or buzz-phrase) in the social media world. Various tools are coming out to measure the influence that social networking users have over the other people in their network. So what is Klout measuring?

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Get in touch with bloggers and influencers who only write or post about these types of products. Stroke the ego. Give them a little ego boost.

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Influencer Engagement: What is it? How Can I Make it Work for Me?

Firebelly

But something that seems fairly new to the space is influencer engagement. Influencer engagement focuses on targeting the most influential accounts/people in your particular space. Get in touch with bloggers and influencers who only write or post about these types of products. The post Influencer Engagement: What is it?

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. For each dollar marketing professionals spend on influencer marketing, they produce $6.50 People conduct over 3.5 in revenue.

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Pinterest: Early Best Practices From Firebelly

Firebelly

Engagement is everything from repining to writing comments on pins to liking others pins. It’s also following worthy Pinterest influencers and advocates of your brand and even inviting those users to join your community boards. Just like any platform, you have to be present and participate to grow the conversation.

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5 Helpful Social Search Articles

Firebelly

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.