agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

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Content Marketing How To Social Media Management 182

agora pulse

NOVEMBER 27, 2017

And of all engagement, actual comments rank towards the top. It can provide valuable social proof, showing first-time visitors that all these other users were invested enough in your content to comment on it or subscribe to your channel. Let us know in the comments!” See in this video how Rosanna Pansino (9.1

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Comments YouTube Video How To 142

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 103

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Examine social media discussions, comments, and reviews to identify common pain points of your target audience. Adjust marketing strategies.

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Sentiment How To Analysis Trends 142

Jon Loomer

NOVEMBER 13, 2023

Let me know in the comments below! The post How to Create Reminders Ads for Instagram appeared first on Jon Loomer Digital. If the sale is online, provide the URL to where they need to go. Watch Video I recorded a video about this, too. Watch it below… Your Turn Have you used Reminders Ads?

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Instagram How To Eventful Upcoming 178

Social Media Strategies Summit

FEBRUARY 1, 2024

Read on to learn how to run an effective social media competitive analysis. How large is their following? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. Want to learn more about how to stand out in a crowded marketplace?

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Analysis Social Media How To Hashtag 186

Jon Loomer

SEPTEMBER 20, 2023

Here’s how to approach this… What to Look For When testing events, there are several things to look for… 1. Watch Video I recorded a video about testing your events, too… Your Turn How do you test your Meta conversion events? Let me know in the comments below! Are the numbers inflated?

Eventful 170

Eventful Conversation How To Report 170

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Engage with your audience: Comment on trending posts from your niche to organically connect with users interested in that topic.

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Trends Social Media Brands Meme 167

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

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Brands How To Sentiment Metrics 108

Jon Loomer

OCTOBER 11, 2023

How to Approach Cold Targeting An argument can certainly be made that there’s very little reason for interests and lookalike audiences now. Your Turn How has your targeting approach evolved? Let me know in the comments below! The post How to Approach Meta Ads Targeting Now appeared first on Jon Loomer Digital.

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How To Groups Groups Campaign 190

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? So users who are too self-conscious to comment on a post or DM may be more willing to engage, because their response isn’t automatically recorded within in-feed content.

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Strategy Content How To Marketing 115

Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. You’re not alone.

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Buy Comments Privacy Video 92

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

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Influencer How To Marketing Instagram 133

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Customers change.

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Sentiment How To Marketing Analysis 133

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. But it’s important you know how to leverage it. Let me know in the comments below!

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Strategy How To Facebook Training 208

Sprout Social

JANUARY 12, 2022

Positive comments. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. Shout-outs. The reality?

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Conversation Review Marketing How To 135

Jon Loomer

SEPTEMBER 15, 2022

Post Comments (1). But, how you build these custom metrics is completely up to you. Post Comments. Notice I’ve included some on-post engagement that I find important like shares, comments, and reactions. Let me know in the comments below! I then divide that sum by the total spent. Post Shares (3).

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Metrics Examples Facebook How To 214

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 111

Jon Loomer

MARCH 14, 2022

For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking. How do you use placements? Let me know in the comments below! Example: Use URL Parameters to Verify Facebook Ads Results. What Should You Do?

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How To Facebook URL Cost 199

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. How to increase your car’s value by $1B. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit.

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Reddit How To Marketing Banking 133

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Let us count the ways: 1.

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How To Marketing Collaboration Influencer 106

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? Super-high deliverability rates.

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Campaign Social Media UGC Marketing 150

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

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Startup Content Marketing ROI 97

Jon Loomer

APRIL 5, 2022

Facebook doesn’t provide clear examples, but we can make some assumptions about how this might work. How to Turn Automatic Events On. Let me know in the comments below! The post How to Set Up Automatic Events for Your Meta Pixel appeared first on Jon Loomer Digital. Then go to Settings.

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Eventful How To Report Course 197

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

B2B 135

B2B Brands Marketing How To 135

Jon Loomer

APRIL 26, 2022

Let me know in the comments below! The post How to Manage Audience Fragmentation with Automated Rules appeared first on Jon Loomer Digital. Find what works best for you! Have you used the automated rules template to manage audience fragmentation? Has it improved your results?

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How To Notification Template Templates 191

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. You want your audience to actually interact with your content — whether it’s liking, commenting or sharing it. How do you create content that tells a story? Do it in a video and get people to comment for “part 2!”

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Social Media Content How To Meme 91

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

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Social Media Tips HootSuite Marketing 121

Buffer Social

OCTOBER 11, 2023

Here’s everything you need to know about LinkedIn Top Voices and how to become one.  “It helped me grow by 300 followers in the past one to two weeks,” Christina Garnett , Principal Marketing Manager, Offline Community and Advocacy at HubSpout, says of her Community Top Voice badge.

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LinkedIn Badge Communities How To 116

Jon Loomer

OCTOBER 7, 2021

In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. For more information on how Value optimization works and how to get access to it, read this blog post. How Minimum ROAS Works. Let me know in the comments below!

Strategy 201

Strategy How To Facebook Meeting 201

Jon Loomer

SEPTEMBER 27, 2021

How to Use Lookalike Expansion. Let me know in the comments below! The post How to Use Facebook Lookalike Expansion appeared first on Jon Loomer Digital. Ultimately, Lookalike Expansion can only be used for one very narrow scenario — when you are targeting a Lookalike Audience while using the Conversions objective.

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Facebook How To System Advertising 212

Sprout Social

NOVEMBER 8, 2023

As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. Part of that equation is understanding how customers think and feel about your brand. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right.

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Sentiment How To Analysis Review 109

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. Only then will you get the most comprehensive view of your audience.

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Review Brands How To Analysis 126

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Oktopost

SEPTEMBER 28, 2023

This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it. We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it.

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Social Media How To B2B Team 137