Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. I commented and they commented back. The email was a general, &# Oh Sensei, What is the path&# type of inquiry. Then one day I read a post that struck a nerve. What is this dialogue?

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Direct Marketing Observations

JUNE 28, 2010

“I can teach you how to use social tools and social platforms, but I can’t teach you how to be social. Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. I already own what I do, because I have a belief in it’s transformative capabilities.

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Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music. Understanding social media, becoming educated about it and learning how to use it and monitor it are things that companies of all sizes are currently wrestling with.

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Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

NOVEMBER 17, 2011

I do it for my site and I instruct clients on what to write, how to write, where to write, and when to write and frankly I’m sometimes overcome with social media writers fatigue. Look, we all want to hit that home run of a post that gets commented on and shared out the wazoo. For clients? I know you do too.

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Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. It’s a very clear way to demonstrate value. Be part of the conversation.

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Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 3, 2010

If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees. This helps to establish trust as well. With trust comes responsibility though. By design, our moderator has a lot of experience doing both.

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Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). So let’s focus a minute. You want to listen for mentions of your company, brand and top executives.

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Direct Marketing Observations

OCTOBER 6, 2014

The impact that comments and tweets have on those involved or affected; as well as those that are indirectly involved, is more precarious than first thought. Maybe then the question for parents isn’t so much how do you stop it, as much it might be how can you learn how to listen to the conversation?

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