Adam Cohen

SEPTEMBER 2, 2010

A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging. I’d love to hear your thoughts in the comments.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 12, 2010

I differ slightly with Bruce Tempkin, though, on how to gather that data. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. It is solely my opinion.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JUNE 30, 2011

EMC|ONE has taught us a great deal about how to work differently with one another – and has literally changed how we collaborate amongst one another on a global scale. Share and enjoy, and feel free to leave questions for Len in the comments. I’m even more enamored with the video EMC produced to tell the tale.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

EMC|ONE has taught us a great deal about how to work differently with one another – and has literally changed how we collaborate amongst one another on a global scale. Share and enjoy, and feel free to leave questions for Len in the comments. I’m even more enamored with the video EMC produced to tell the tale.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

SEPTEMBER 28, 2010

This was the first chapter that started to go deeper on helping marketers start to hone in “how” to do micromarketing. How can I show that in a shoebox? The core groups represent meaningful constituencies that ultimately drive brand purchase decisions. Related Posts. Co-opetition in the World of Social Media Marketing (10).

Marketing 210

Marketing Review Tweetdeck Posterous 210