Your Brand Screwed-Up On Social Media, Now What?
Almost Savvy
OCTOBER 4, 2012
Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. There were comments from people demanding to know if the individual was fired. An immediate apology. There is no attempt to explain or excuse what happened. An apology straight away.
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