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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Subscribe to the comments for this post? Public relations icon Robert L. Hardcover). Dilenschneider has been a public relations professional for over 40 years.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition.

Analysis 194
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Book Review: The Social Media Strategist

Dave Fleet

You won’t learn from detailed walk-throughs, and case studies are limited to comments from a few key individuals in the space (all of whom are highly credible, however). One key point to note is that this is not a tactical “how to” for social media programs, or a case study-focused book.

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Buffer is Remote but not Async-First, Here's Why

Buffer Social

Here’s how we describe it in our handbook: We try to be flexible with each other when possible. Comment below and tell us how your team handles async and sync communication, or ask any questions related to how we work at Buffer.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Please continue reading Mark Schaefer on The Tao of Twitter and leave a comment if inspired. Recent comments Mark Schaefer's blog is definitely worth reading up on.

Twitter 115
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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Text Comments: 0. Sign in to post a Comment. Text Comments (0). Would you like to comment? Comments: 0. YouTube Handbook. Sign in with your Google Account! Commentary. Statistics & Data. Video Responses: 0. Sign in to post a Video Response. Video Responses (0). This video has no Responses. Views: 288.

YouTube 276
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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. If you are inspired to add a comment with your thoughts, please visit Guest Interview with Mark Schaefer on The Tao of Twitter in your browser. Thank you for reading!