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FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties

Social Media Today

The FTC has called for public comment on the need for new guidelines in relation to influencer marketing and product endorsements on social media.

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Review Email Template: How to Effectively Ask for Reviews

Pixlee

People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. According to Invesp , 90% of consumers read online reviews before making a decision. . However, asking people for reviews is not a simple task. The Importance of Asking Customers for Reviews.

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There is Nothing About Negative SEO in Google Webmaster Guidelines

Bill Hartzer

There is nothing about Negative SEO in Google’s Webmaster Guidelines. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO. After all, it doesn’t violate Google’s Webmaster Guidelines. Are you surprised?

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. Pinterest goes on to put more rules into place as well in their guidelines. YouTube has a lot of community guidelines. Yelp Content Guidelines.

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Please Comment on WOMMA’s Ethics Code

Socialized

The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions. For some, the business ethics of social media present a quandary.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Optimization : Making daily content adjustments.

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