Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. thanks for the suggestions in the comments!). Social Media Policies and Guidelines. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Comment Policy.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

SEPTEMBER 14, 2011

You need to figure out your company’s voice; your rules of engagement (and several companies have published their verisons; here are 57 sets of social media guidelines and resources to get you started). Let me know what you think in the comments below. If people trust you, they will do business with you.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 7, 2011

Let me know about your favourite pieces from the last week in the comments below. Develop guidelines for resolving issues. Also: interactive marketing trends and how social media may break down gender stereotypes. Betting on News, AOL Is Buying The Huffington Post. Establish acceptable response times. Set the appropriate tone.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

JANUARY 4, 2011

I came up with ten – let me know what you think of them in the comments: 1. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like. It’s all about the foundation. Attention to detail is critical.

Social Media 402

Social Media Activities Issues Guidelines 402