Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. You can comment on, like and dislike other people’s pheeds. It is a webbased platform, also available for mobile.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

JUNE 15, 2012

They categorised the posted brand content into seven groups: Status: The most traditional form of post, containing text. They then rewarded the different fan response categories according to the EdgeRank weighting: a “like” or vote was rewarded 1 point, a comment 3 points. Brands including Coca-Cola, New York Times and Red Bull.

Study 259

Study URL Feed Feedly 259

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

Project 223

Project Applications Groups Groups 223

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

NOVEMBER 2, 2012

Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. A local activation of their brand relevant to a specific group of their users. If we see something immediately relatable, we are more likely to share, like or comment. The value of social media.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. The negative feedback will explain why certain post types or subjects are being hidden more than others or don’t receive as many likes, comments, or shares.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

JUNE 17, 2011

However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’ The term Tribes was suggested by Seth Godin in 2008 as a “ group of people, large or small, who are connected to one another, a leader and an idea&#. And their comments are actually being incorporated into the document.

Crowdsourcing 196

Crowdsourcing Video Film Flickr 196

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

MARCH 31, 2011

This makes a test group of about 6 million people. As soon as the user makes and update or post a comment, Facebook will then be able to deliver a relevant ad based on keywords in the update and the profile information, like where you live, how old you are, what your interests are etc.

Facebook 214

Facebook System Advertising Platform 214

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

AUGUST 31, 2012

The interactions people do on Facebook – such as updates, comments and likes – tell who they are and what they stand for. Having them understand and connect with your brand values, you create a stronger bond of loyalty with your target group – just take successful brands as Apple, Nike and Ben & Jerry’s for example.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

NOVEMBER 9, 2011

Pages work almost similar to Google+ Profiles in the sense that you can add people to circles and mention them, share content, make +1 and comments and create hangouts. Posts, comments and notifications will then be from the page. The benefits of a Google+ presence.

Google 223

Google How To Badge Adwords 223

Mindjumpers

APRIL 12, 2011

A place for discussions, comments and some crazy debates over new thoughts. You can also look for advice, feedback, tips and comments on any particular post. Build a community around your blog: Eventually, while discussing and sharing information with a group, you can build up a community for bloggers. Is that all?

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

AUGUST 21, 2012

What should be commented on in this regard, though, is that no users would actually be in your community if some promotion for your brand or product wasn’t succesful. In the following, I will look into how a community may help you improve your business based on the amount of efforts put into connecting and interacting with fans.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

SEPTEMBER 14, 2011

At the same time, the story should be surprising and arouse your target group’s curiosity by being funny, mysterious, teasing and not least, valuable for people. Don’t reveal your message right away: In order to arouse the curiosity of your target group, you should not make your message too clear. This also makes people start talking.

Campaign 256

Campaign How To Microsoft List 256

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Engage them like you engage your customers, because they are your customers as well! Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 3: Understand your target group. This leads us to the need of a thorough target group understanding.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

AUGUST 9, 2012

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Time to get personal. But the post has close to 30,000 likes.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

OCTOBER 4, 2012

It is crucial to pick the social platform that is right for your target group and to have a clearly defined strategy for your social media activities. Whether it’s a single or multi-platform strategy, it is crucial to be absolutely clear about what your purpose is and who your target group is.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

DECEMBER 12, 2012

Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Besides the 3 listed here, there is a huge group of more specialized social networks. There is a network for pretty much any group of people in China.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

MARCH 7, 2012

Target Group – Who do you speak to? To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Ask questions to get comments and use visual content. Create your content.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

SEPTEMBER 23, 2010

Tags: Facebook , facebook research , Facebook users , making updates , research , Virtue Posted in Facebook View Comments to “How To Post Effectively on Facebook&# How To Post Effectively on Facebook « Tehneyat's Blog says: September 23, 2010 at 1:25 pm [.]

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

MARCH 27, 2013

Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. The interactions people do on Facebook – such as updates, comments and likes – tell who they are and what they believe in. Connecting your brand and product to consumer passions points drives engagement.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

JUNE 29, 2012

The company is extremely fast in getting back to customer questions and comments. Despite the load of questions and comments the company receives on the page each day, it appears that they manage to keep up with it. KLM Airlines. Taking a look at the page, it’s easy to see that they are definitely doing an effort!

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

SEPTEMBER 6, 2010

Rather then being negative about employees private networks this policy should simply be positioned to encourage them to take responsibility for what they write and be mindful or who may be reading their comments. Approval Process : It may be that you have a core group of individuals who approve content that gets published online.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Rather then being negative about employees private networks this policy should simply be positioned to encourage them to take responsibility for what they write and be mindful or who may be reading their comments. Approval Process : It may be that you have a core group of individuals who approve content that gets published online.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JULY 6, 2011

It is always advisable to integrate comments boxes or Like functions on your tabs. So,when people make comments or Like items on the tabs, the activity will be pushed out into their stream, thus making the activity and the page visible to others. For instance, Facebook’s social plug-ins can be used to create Like boxes on your website.

Facebook 208

Facebook Activities Engagement Conversation 208

Mindjumpers

OCTOBER 6, 2010

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Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

DECEMBER 28, 2011

Every member in your community adds flavour to it with their comments and responses. The 2% rule states, ever so scientifically, that there’s always going to be a chunk of naysayers in any group. It is just like fishing; if you fish in right waters, there are higher chances that you will have a catch. Engage your community.

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago? Is there really any change on how the world’s luxury brands are marketing themselves?

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

AUGUST 1, 2012

Obtaining this, fans can contribute to cause a chain reaction of communication appearing in a great number of their friends’ News Feeds when ‘liking’ or commenting on a specific piece of brand content. This is where the importance of brands creating engaging content comes back into the picture.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

AUGUST 11, 2010

Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc. Social content channels Content is the basis of a story and therefore also of word of mouth. Launch a Word of Mouth Campaign! says: September 9, 2010 at 4:57 pm [.]

Marketing 171

Marketing Module Forums Social Networking 171