Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
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Engaging the Right Audience on LinkedIn

Adam Cohen

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography.

LinkedIn 239
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Engaging the Right Audience on LinkedIn

Adam Cohen

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography.

LinkedIn 100
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

What also appealed about Greg’s book is that it read just like my Tweetdeck group of smart minds in the biz: Shel Israel, Scott Monty, Steve Garfield, Susan Reynolds, David Armano, Chris Brogan, Stacy Debroff, Katja Presnal, and Shiv Singh all come up in various forms, to name just a few respected folks that caught my eye. Related Posts.

Marketing 210