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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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Review Email Template: How to Effectively Ask for Reviews

Pixlee

People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. According to Invesp , 90% of consumers read online reviews before making a decision. . However, asking people for reviews is not a simple task. The Importance of Asking Customers for Reviews.

Review 78
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Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Reviews can also offer you an opportunity to identify flaws in your business or operations.

Review 101
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Watch out Google & TripAdvisor, Facebook Reviews are on the Rise | Social You Should Know

Ignite Social Media

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Facebook Takes On Review Sites.

Review 60
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The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Here are half a dozen of the most popular, as ranked by reviewers.

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Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inside Larry & Sergey’s Brain [Book Review] Written on June 30, 2010 by Justin Levy in books , google , reviews , video 0 Comments - Leave a comment!

Review 211
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Google+ Plus Review – Should You Use Google+ Plus?

Bill Hartzer

Unless you’ve been hiding under a rock (on in an undisclosed location), chances are you have heard about Google+, the newest social network to hit the mainstream, that is working to give Facebook a run for its money. In general there are many different features that Google+ has that Facebook lacks.

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