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Changes to Google News

Sherrilynne Starkie

Google is now using machine learning to group top media stories in Google Search and has implemented carousels to improve search relevance and make news easy to access. When there are multiple stories related to a search, Google is organizing the results by story. Have you experienced this enhanced Google News Search?

News 195
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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

To illustrate her point, let’s take a look at the recommended posting times across Facebook, Instagram, and Twitter according to Google and UNC Charlotte’s social media management tool: As you can see, the guidance varies widely. And it rarely aligns with the actual timing of UNC Charlotte’s top posts across each platform.

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Experiment: What Happens When You Buy TikTok Comments

Hootsuite

Are you curious to find out how bad it would really be to buy TikTok comments? It’s not just vanity: the number of comments on your TikTok video is a positive metric to share with your boss or potential brand partners, and prove to your parents that this is a real job, thank you. Why do people want to buy TikTok comments?

Buy 102
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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. Install the Base Pixel Code.

Eventful 211
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. To help make this process easier, we’ve developed a dashboard that captures and compiles a variety of search data — all based on Google Trends. What is Google Trends?

Trends 215
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Improvements to Google+

Sherrilynne Starkie

Google recently announced improvements to Google+ Hangouts and photos. For the first time Google+ Hangouts, which I use quite a lot, support both location sharing and SMS. Google can now recognize more than a thousand different objects, which means tagging and search become a lot easier. Google Hangouts 2.0

Google 292
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

LinkedIn 103