Akamai Marketing

article thumbnail

Why I’m not writing about Google+ yet.

Akamai Marketing

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google 142
article thumbnail

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 metrics to track on Twitter

Akamai Marketing

Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

Metrics 229
article thumbnail

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter).

Postrank 134
article thumbnail

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Photos especially are great SEO tools…so allow your photos to be your Google’s Marilyn Monroe, while your writing is the classy Jackie O.

article thumbnail

5 things I’ve learned from failed blog posts

Akamai Marketing

You know, like the day Google+ was announced (and they didn’t warn you). I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. If you have a blog post that doesn’t generate comments, you move on to the next post. Timing: Let’s face it. And blogging is very forgiving.

Badge 175
article thumbnail

5 things to measure in social media ROI

Akamai Marketing

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. The new Google Ripples , which is used for Google+ postings, is going to be able to give some exciting graphical evidence to WOM valuation.

ROI 161