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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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14 types of social media every marketer should know

Sprout Social

What about forums? You could post on community review sites or live-stream it to the masses. Discussion forums. Social review sites. Users can like, share, comment on posts and follow other users and businesses. Stay active in the comment section of Weibo Stories. Discussion forums.

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…and Blog Comment Spam Continues

Ari Herzog

With names such as SEO Forum, SEO Outsourcing, and Herbalife, it is pathetic that despite clear instructions that real names are required when adding comments, people continue to leave comments with their company names or other search engine optimized keywords. I wonder if these people are following a manual when commenting.

Comments 133
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…and Blog Comment Spam Continues

Ari Herzog

With names such as SEO Forum, SEO Outsourcing, and Herbalife, it is pathetic that despite clear instructions that real names are required when adding comments, people continue to leave comments with their company names or other search engine optimized keywords. I wonder if these people are following a manual when commenting.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. Although reputation management is synonymous with review sites (think: Yelp! Most brands are already watching their social mentions, review listings and direct feedback channels. There are countless places for consumers to sound off.

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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

Currently, influencers must manually sift through comments and direct messages to collect information, then create a resource—such as a social media post, story, or external blog post—to relay and convert this information into actionable insights. However, the process of gathering and sharing location-based recommendations can be arduous.

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Audience engagement: What it is and tips to improve it

Sprout Social

#socialmediamanager #socialmediamarketing #contentcreator #contentmarketing ♬ louis theroux still dre by Leonz – Leonz Reviews and mentions Reviewing or mentioning your brand is more involved than simply liking or sharing your social media posts. It shows that your audience is actively engaging in a conversation about your brand.