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Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. When asked for more details about the incident, Google declined to comment. — SS.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell. Your direct traffic in Google Analytics is a good estimate. dark social.

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

I never really thought of my Google Reader, etc., On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.

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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

In this case, a simple Google Form can go a long way for a grand total of zero dollars. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results.

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How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. You don’t need to create a focus group; you have one already. Ed: seeing as how it’s “holiday week” here in the U.S., Want to test a new flavor?

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