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4 Tips for Handling Negative Comments in Social Media

Ignite Social Media

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 122
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Top Five: The night that YouTube went dark

Sherrilynne Starkie

When asked for more details about the incident, Google declined to comment. I guess Coke has never heard of the concept of using focus groups to test marketing. YouTube experienced a global outage affecting users around the world. It remains unclear what caused the outage. The world survived. — SS. — SS.

YouTube 199
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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Photo: tourismhamilton.com. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” 354’, which actually refers to Hamilton, Washington.

Campaign 377
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How to supercharge your marketing strategy with AI automation

Sprout Social

Risk management and compliance AI automation helps you build an effective risk management strategy by identifying inflammatory or sensitive comments about your brand. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Strategy 103
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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172