Sprout Social

FEBRUARY 19, 2024

Risk management and compliance AI automation helps you build an effective risk management strategy by identifying inflammatory or sensitive comments about your brand. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

Survey 231

Survey Focus Group Proposal Education 231

Convince & Convert

JULY 24, 2019

More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more. It’s a highly targeted, nearly free focus group. From a cold start, they now routinely generate more than 5,000 likes per photo.

Social Media 153

Social Media Strategy Content Template 153

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm.

How To 114

How To Survey Content management systems Patterns 114

Convince & Convert

MARCH 8, 2017

More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more. It’s a highly targeted, nearly free focus group. From a cold start, they now routinely generate more than 5,000 likes per photo.

Social Media 165

Social Media Strategy Template Templates 165

Sprout Social

AUGUST 9, 2023

By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. What are they interested in – sports, music, TV?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

SEPTEMBER 15, 2021

in the comments if you’re ready for (BLIZZARD Treat) pie season. With social, the world’s largest and most open focus group, brands can see innovation differently. pic.twitter.com/k5OKHsOCBh. — Dairy Queen (@DairyQueen) September 13, 2021. Turn over a new leaf with social data and consumer feedback.

Apple 122

Apple Marketing Meme Sentiment 122

Buffer Social

AUGUST 4, 2023

The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) I’d love to learn from you in the comments below. Taking some great advice from our Senior Design Manager, Martin Gloeckle , here at Buffer, I started researching the Card Sorting exercise.

Exercises 63

Exercises Project Groups Groups 63

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Buzz Marketing for Technology

JUNE 5, 2013

Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

DECEMBER 5, 2022

Answering questions, responding to comments and acknowledging complaints may seem simple. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Janet Fouts

APRIL 18, 2012

What if you made a comment on my photo about how beautiful it was? Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Give me a poll (that isn’t a focus group question and I’ll give you my opinion. I’d be grateful. I’d tell my friends. I might even buy something.

Engagement 141

Engagement Facebook Case Study Focus Group 141

The Realtime Report

JUNE 18, 2018

You can also conduct interviews or focus group discussions just like you do with your customers. Since there are more people online today, the best way to know how they feel is by allowing them to leave reviews and comments. This will give you an idea of why they were chosen and what you can do to be chosen as well.

Strategy 70

Strategy How To Marketing Survey 70

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. Social commerce offers an instant focus group. Source: Facebook.

Brands 145

Brands HootSuite Instagram Price 145

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. If you want comments, Facebook will serve your ad to people who engage more than the average user. Facebook gives you the ability to select an “objective” when running an ad.

Social Media 107

Social Media Class Sample Samples 107

Pixlee

SEPTEMBER 8, 2020

But, it can be hard to collect and analyze comments if your brand doesn’t have a program or process for generating feedback. By creating a community of customers and potential buyers, you can foster relationships and engage in conversations that go beyond the comments section on social media.

Campaign 77

Campaign UGC Marketing Authentication 77

Janet Fouts

DECEMBER 12, 2014

Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It Comments and traffic to your website? A virtual focus group for product development? But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”

Engagement 143

Engagement Brands Facebook Journal 143

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Waxing UnLyrical

AUGUST 31, 2012

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. You don’t need to create a focus group; you have one already. Ed: seeing as how it’s “holiday week” here in the U.S., Want to test a new flavor?

Twitter 154

Twitter Flickr Klout Case Study 154

Buffer Social

JULY 27, 2023

High-quality content, regardless of platform, audience, or format, should inspire two things in your audience: a feeling (enlightenment, happiness) and an action (commenting to know more, bookmarking for a future date). If you explained a complex concept in simpler terms, are the comments raving about how they’ve been enlightened?

Content 76

Content How To Guidelines Research 76

Hootsuite

JUNE 28, 2023

But what really sold me on the one I wanted was reading real user feedback from people like Chris, who isn’t affiliated with this review or website, but took the time to answer questions in the comments. Source: The Broke Backpacker For high-end products like a $400+ backpack, customers often have super specific questions.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Using that insight they swiftly made adjustments to the test. .

Tools 90

Tools Sentiment How To Team 90

Hootsuite

MAY 16, 2023

Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. The brand listened, updated the bottle, and the TikToker shared the story.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

APRIL 23, 2015

Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru.

Communities 60

Communities Meme How To Focus Group 60

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Leave a comment to share. Subscribe to the comments for this post? Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning.

Social Media 192

Social Media Committee Press Release Posterous 192

Janet Fouts

JUNE 11, 2012

Use Pinterest as a focus group. Here’s a recording of a webinar I did for Thirsty Girl to get you started, and if you still have burning questions about using Pinterest for business, post them in the comments below. Just look at what West Elm is doing with their Pinterest pages. I’m here to help!

Strategy 165

Strategy Fashion Collaboration Widget 165

Hootsuite

OCTOBER 13, 2020

It adds context to all the @-mentions, comments, and shares. Rather than a simple count of mentions or comments , sentiment analysis considers emotions and opinions. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Get Started.

Sentiment 145

Sentiment Analysis Template Templates 145

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.

Research 265

Research Social Media Marketing Retail 265

Ignite Social Media

SEPTEMBER 19, 2016

It’s a focus group with the ultimate product road test. For instance, if 467 of 500 customer comments make a note that they adore the sneakers they purchased, but wish those sneakers came in magenta, that may be an opportunity to reach the magenta-loving market.

Products 60

Products How To Survey Focus Group 60

Buffer Social

OCTOBER 9, 2023

New Features Galore New additions include a “Stories” section , comment filter for “Meta Verified” , and “FB Pro Tools Bookmark” to aid growth. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.

Consultant 106

Consultant Foursquare Technorati RSS 106

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Subscribe to the comments for this post? There’s no better source of information than your prospects and existing customers to help generate new product ideas.

Social Media 191

Social Media Research ROI Technorati 191

Social Media Strategery

APRIL 14, 2013

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers.

Conversation 139

Conversation Brands Meme Social Media 139