Adam Cohen

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Social Media Success is About The Customers, Stupid

Adam Cohen

…watching customers share and comment on really valuable and relevant content your team created. Photo credit: cayusa via flickr. Most Commented. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Can Social Media be Taught? (56).

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Engaging the Right Audience on LinkedIn

Adam Cohen

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Photo credit: tj scenes via Flickr.

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On Beyond Snake Oil

Adam Cohen

For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments. Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. These factors provide a much broader view on how companies need to evolve their thinking to selecting a business partner in this space.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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The Digital Five Tool Player

Adam Cohen

I’d love to hear your thoughts in the comments. Photo credit: StarrGazr via Flickr. Does this apply to all areas of interactive marketing? And if you’re a Digital Five Tool player yourself, I know an agency who would love to hear from you. Related Posts. On Beyond Snake Oil (1). How Social Media Has Changed My Job (33).

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Engaging the Right Audience on LinkedIn

Adam Cohen

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Photo credit: tj scenes via Flickr.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. What did I miss? to reach or interact with is a fundamental key to being relevant. It is solely my opinion.

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