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Tips for Your Business from Social Media Day Conference

yMarketingMatters

Each workshop topic is a key component for making social media and digital marketing work for your business. Email Marketing. Social media/digital marketing is not a choice anymore. Findability’ Will Make or Break Your Online Business. Social media/digital marketing is not a sprint. Social Media Channels.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

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Don’t Be a Content Marketing Grinch

Convince & Convert

The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. Comment on other blogs. How are you decentralizing your content marketing? Your Content Should Be Centralized and Decentralized. Make a podcast. Build a photo gallery. Shoot videos.

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The End Of Conversation

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They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. digital marketing.

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Facebook Is About To Explode (In A Good Way)

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This functionality of pushing Facebook features beyond Facebook is similar to what they already offer in allowing external blogs and websites to use the Facebook commenting engine. facebook commenting engine. facebook marketing. hashtag marketing. facebook commenting engine. facebook marketing. f commerce.

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The "I Like You" Myth

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The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. True Social Media Marketing. blog comment. blog comment. in their spaces. For example. What do you think? broadcasting. conversation.

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. The number of thumb ups and comments on your musings is your Facebook feedback rate, which is statistically similar to click-through rate in email. download the spreadsheet below to help you calculate).