Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Feedly and Scoop.it are two examples.

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Native advertising is here to stay

Sherrilynne Starkie

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Photo credit: Wikipedia). Dell was the inaugural featured brand.