Dave Fleet

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Facebook Strategies: Content Over Creative

Dave Fleet

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Interesting, right?

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Thoughts on Boston

Dave Fleet

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). I went for a run after work, and kept thinking about the horrible scene in Massachusetts.

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week.

Content 375
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Thoughts on Boston

Dave Fleet

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). I went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Eventful 150