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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Comments vs. post?

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Publish an Unpublished Post on Facebook: How to

Jon Loomer

Let’s cover what unpublished posts are, when you might want to publish them, and how to navigate the publishing process. What is the Difference Between a Published Post and an Unpublished Post? A published post means that the post appears on the Facebook page associated with the post. How to Publish an Unpublished Post.

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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

This includes feeds, stories, Reels, apps, websites, and more. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists. You may instead see page URLs.

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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

A LinkedIn hashtag analytics audit estimates your post reach based on how many followers a hashtag has, and how many likes and comments you can expect to receive. Analyzing them first only takes a few seconds and can give you an idea of how your post will perform before publishing it. No need for the “%23” in this URL.

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

What’s great is a similar process is available for organic posts that you publish to your page. For links, either provide the URL in the copy or paste it into the link preview section. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like.

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Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. The solution to this would be having an RSS feed with only your content in it from each of the sources you write for. <comments>[link]. <pubDate>Tue,

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