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How companies use video content on social media

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On the other hand, for the Q&A, you can use questions that show up in comments or publish a post a few days before the shooting, asking users to send you questions about a specific theme. Supporting videos on the feed, Stories, IGTV, and live streaming , Instagram has become one of the most video-user-friendly social media platforms.

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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For example, let’s say that you publish a post to an audience of 100,000 people who do not generate much engagement in likes, comments, clicks, and shares. Once more, having your post show up on the feeds of tens of thousands of users isn’t going to offer much value if all they are doing is scrolling past it.