Janet Fouts

MARCH 16, 2014

If you are creating an editorial calendar with a plan to follow it in lock-step fashion you are going to miss a lot of opportunities for genuine engagement and exciting breaking news. Comment on blogs or social posts adding value to the discussion. Timelines however, must be fluid. Respond naturally.

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Janet Fouts

FEBRUARY 16, 2012

She’d send them emails with links to blogs they could comment on, tweets for their information, etc. Several other people in the room commented they had similar issues. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison.

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Janet Fouts

JUNE 11, 2012

Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Everybody loves a story. I’m here to help! Pinterest For Business. View more videos from Janet Fouts.

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