Adam Sherk

MARCH 7, 2011

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So I’d rather not put that activity into my Facebook news feed. So is the system good for publishers? I think it is.

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Comments Publishing Facebook System 132

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience.

Facebook 214

Facebook How To RSS Mobile 214

Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. What’s great is a similar process is available for organic posts that you publish to your page. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like. A Note on Bugs.

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Organization Facebook Content Metrics 214

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Here’s a visual example of a Reel I’ve published… Objective. Placements.

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Instagram Facebook CPM Feed 200

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists.

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Video Facebook Report Publishing 178

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

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Publishing Facebook Authentication Overview 97

Ari Herzog

JULY 31, 2020

I remember when commenting was a feature at the bottom of every newspaper and media website article. Initially, anyone could add a comment without a profile. That led to vulgarity and incivility, which in turn began moderation with publishers employing a mix of robot algorithms and human checkers. I like email too.

Comments 91

Comments Blogger Social Media Conversation 91

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

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Facebook How To Publishing Course 176

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. These are two major barriers for any publisher wanting to set up the Conversions API. The truth is that I attempted to use the Facebook for WordPress plugin originally, and let’s get this out of the way first. It’s clunky.

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API WordPress Conversation Facebook 205

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

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Facebook URL Advertising Organization 195

agora pulse

FEBRUARY 15, 2018

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. You need to tell Instagram (and their parent Facebook) that you want to use Agorapulse to post directly on your behalf. Let us know in the comments.

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Publishing Instagram API Social Media Management 129

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their website using Facebook ads.

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Eventful Facebook How To Conversation 215

Jon Loomer

APRIL 14, 2020

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. Setting Up a Facebook Live with Ecamm Live. Scheduling a Facebook Live using Ecamm Live is really easy.

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Vimeo Facebook Groups Groups 217

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Engagement Advertising Types 213

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

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News Publishing LinkedIn Social Media 164

agora pulse

NOVEMBER 27, 2019

There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools—but that’s not an option today. Publish And Schedule Instagram Story Content. You can also publish and schedule Story content via push notifications. No scheduling.)

Publishing 105

Publishing Instagram Notification API 105

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

Facebook 180

Facebook URL Advertising Organization 180

Jon Loomer

SEPTEMBER 24, 2020

Beginning in late 2019, Facebook took away the ability to schedule posts directly from the page publisher. So, instead of scheduling directly from the publisher, Facebook directs you to Publishing Tools. And once you get to Publishing Tools, Facebook directs you to Creator Studio.

Facebook 134

Facebook How To Publishing Tools 134

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

Facebook 147

Facebook How To Publishing Organization 147

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

Facebook 209

Facebook Report Campaign Apple 209

SocMed Sean

JUNE 16, 2017

Just read the comments in the follow-up article and you’ll see the great input from readers. I received an email from a subscriber asked a great question: Hi Sean – I’m trying my darndest to figure out how to post a tweet on my Facebook timeline. Facebook will search for, and display, the preview of the tweet.

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Facebook URL Questions Publishing 254

Jon Loomer

MAY 9, 2022

This can get complicated when you publish other ads since you’ll need to make sure to keep that ad in draft. Let me know in the comments below! The post Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients appeared first on Jon Loomer Digital. How do you share ad mockups with clients?

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How To Facebook Advertising Review 196

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

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Facebook Policies Issues Reputation 213

Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. Do not touch a Facebook ad that’s working. Review before publishing. Let me know in the comments below! The post Do Not Touch a Facebook Ad That’s Working appeared first on Jon Loomer Digital.

Facebook 179

Facebook Advertising Campaign Cost 179

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. I use the Facebook campaign name dynamic parameter for campaign name.

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URL Facebook How To Analytics 210

SocMed Sean

APRIL 9, 2018

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums. Facebook just hasn’t extended this feature to Groups at this time. Before you say it…I know. THIS SUCKS!

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Groups Groups Facebook Features 246

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post? Easy peasy.

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Engagement UGC Facebook HootSuite 110

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. Commenting. About Webinars. This is a big deal.

Facebook 189

Facebook How To Hosting Groups 189

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Those you target will comment, like, and share your ad.

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Organization Conversation Facebook Metrics 212

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? A Slow Burn approach is built into your strategy from the moment you publish an ad set. Let me know in the comments below! It’s a common problem.

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Strategy Facebook Cost Campaign 180

Adam Sherk

NOVEMBER 13, 2012

Ever notice how the most flattering blog comments are actually the spam comments? There are the simple, straightforward compliments: And it is hard to argue with this: A pat on the back is always nice too: But I like the longer, dare-I-say philosophical comments best: Bringing someone back from the precipice makes all this worthwhile.

Comments 146

Comments Publishing News Sites 146

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 130

Communities Engagement Facebook Authentication 130

Jon Loomer

SEPTEMBER 24, 2020

Beginning in late 2019, Facebook took away the ability to schedule posts directly from the page publisher. So, instead of scheduling directly from the publisher, Facebook directs you to Publishing Tools. And once you get to Publishing Tools, Facebook directs you to Creator Studio.

Facebook 96

Facebook How To Publishing Tools 96

Jon Loomer

MAY 2, 2022

When I publish a new blog post, I’ll create a website custom audience of everyone who read it. Let me know in the comments below! The post Ways That I Use Facebook Website Custom Audiences Based on Specific Pages appeared first on Jon Loomer Digital. Individual Blog Posts. I can use this in multiple ways. Your Turn.

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URL Facebook Training Examples 198