Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). URL parameters and Google Analytics wouldn’t be able to report this.

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Conversation Facebook URL Report 198

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Facebook Aggregator Eventful URL 206

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Activities Facebook How To URL 205

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. This is a potentially big and useful update for marketers. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Create a Facebook Lead Ad as you normally would. What is Gated Content?

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Content Facebook Groups Groups 211

Jon Loomer

MAY 2, 2022

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. I can create an audience of people who viewed any page of my website that includes “pixel” in the URL. Let me know in the comments below! It was an old habit. Your Turn.

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URL Facebook Training Examples 198

Jon Loomer

MARCH 23, 2022

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”. That catalog could be for website purchases, your Shop in Facebook Marketplace, or your Facebook page.

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Engagement Facebook URL Products 197

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. I was comfortable creating audiences based on URLs, so that’s how I created some of my custom conversions. So, I usually create these particular custom conversions based on the confirmation page URL. Let me know in the comments below!

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Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. ” Enter the name or URL of the page you want to add.

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Instagram Facebook URL Mobile 214

Jon Loomer

AUGUST 6, 2020

Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). In other words, Facebook isn’t going to optimize for an action, which will limit the impact you can make — unless you target an audience that is already hugely relevant. Objective and Optimization.

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Facebook URL Advertising Campaign 216

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. ” This is where you’ll need to paste your base Facebook pixel code.

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Jon Loomer

APRIL 11, 2022

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension. Let me know in the comments below! What is it?

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Facebook Eventful URL Consultant 200

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

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URL Facebook How To StumbleUpon 182

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

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Facebook URL Advertising Organization 195

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Those you target will comment, like, and share your ad.

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Organization Conversation Facebook Metrics 212

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

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Eventful Report Facebook Aggregator 203

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? It can be created based on a URL or event fire. Let me know in the comments below! The post Facebook Ads and the Role of Custom Conversions appeared first on Jon Loomer Digital.

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Conversation Facebook Eventful Report 190

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

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Facebook URL Advertising Organization 180

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” Take a look!

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Eventful API Aggregator Facebook 200

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. But, you can do it.

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API Conversation Facebook How To 207

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 195

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). You may instead see page URLs.

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Video Facebook Report Publishing 179

Jon Loomer

AUGUST 5, 2020

Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). In other words, Facebook isn’t going to optimize for an action, which will limit the impact you can make — unless you target an audience that is already hugely relevant. Objective and Optimization.

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Facebook URL Advertising Campaign 155

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. You can even customize the URL by placement.

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Facebook Aggregator Meme URL 172

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Publishing Tools Brands Facebook 97

Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. For links, either provide the URL in the copy or paste it into the link preview section. Once the test is complete, the winning version will be published to your Facebook page. Choose from Comments, Shares, Reactions, People Reached, and Link Clicks.

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Organization Facebook Content Metrics 214

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Eventful YouTube Video Google 212

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

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Content Marketing Engineering Wikipedia 304

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 154

Conversation Facebook URL Report 154

Saying It Social

JULY 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Come on Facebook make up your mind already! Now write a call to action and the URL of your Facebook Page.

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URL Badge Facebook How To 120

Jon Loomer

APRIL 13, 2020

Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session: 1. I don’t do the solo, talking head with my phone Facebook Live. I’ll select Facebook. Webinar-style and 2.

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Facebook Widget Upcoming URL 214

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Activities Facebook How To URL 107

Jon Loomer

MARCH 8, 2022

” Now paste in the URL where you’ll want to add standard events and click “Open Website.” Events by URL. So, you would click “Track a URL.” But, Facebook provides very limited opportunities for adding parameters. One is that you can have Facebook detect that value from the page.

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Eventful Tools URL Issues 196

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. Install the Facebook Pixel First.

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B2B Facebook Marketing How To 111

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Visitors based on URL visited.

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Eventful Facebook Analytics Aggregator 167

agora pulse

JANUARY 3, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads.

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B2B Advertising Facebook Marketing 112

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. people on Facebook. How Facebook Audience Insights Works. Facebook has made Audience Insights very user friendly. Implications for Marketers.

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Facebook Sample Samples Sentiment 107