Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Guest post by Chris Tweten.

comScore 299

comScore Marketing Case Study Review 299

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels. You can filter the results further based on industry and geography.

Analytics 119

Analytics Tools Facebook Overview 119

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. That doesn’t make the tool worthless.

Eventful 196

Eventful Tools URL Issues 196

Jon Loomer

JANUARY 24, 2023

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. The information found within the Inspect Tool is valuable. Seeing this was super helpful!

CPA 185

CPA Tools Metrics Overview 185

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. Watch Video.

Eventful 184

Eventful Conversation Facebook URL 184

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. Sometimes the simplest tools are the most helpful. This is a really good organizational tool. Of course, someone commented on a video I created that they’ve had this for a year. Let me know in the comments below! Is that true?

Campaign 186

Campaign Facebook Features Examples 186

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page?

Comments 135

Comments Facebook Sentiment Reputation 135

Hootsuite

FEBRUARY 7, 2024

Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. Keep in mind that this hashtag monitoring tool is only for Instagram.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” ” Right now, there are only two such questions… One can assume more questions will be added as this tool develops. Test and Learn: Overview.

Research 167

Research Tools Comparison Facebook 167

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

Tools 144

Tools B2B Price ROI 144

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

Cost 216

Cost CPM Facebook Compete 216

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Checking engagement on a social media analytics tool. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. This is a potentially big and useful update for marketers. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Create a Facebook Lead Ad as you normally would. What is Gated Content?

Content 211

Content Facebook Groups Groups 211

Jon Loomer

APRIL 11, 2022

Some of the most helpful tools are super simple. The Facebook Pixel Helper (is it the Meta Pixel Helper now?) is such a tool. The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. Testing Tool. Learning Tool.

Facebook 200

Facebook Eventful URL Consultant 200

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. This is huge for the marketer.

Facebook 189

Facebook How To Hosting Groups 189

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Jon Loomer

JANUARY 25, 2023

Just yesterday, I wrote about how Inspect Tool has gone away. ” Well, this is what I see when I do that now… This was first brought to my attention by a reader who commented on my original post about conditional formatting, so I’m not alone. Let me know in the comments below! This keeps happening.

Report 175

Report Facebook Construction Metrics 175

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. What About Other Tools?

Facebook 217

Facebook Report Advertising Price 217

Jon Loomer

AUGUST 26, 2021

Facebook advertisers often struggle with performance due to auction overlap. Of course, Facebook has controls in place to prevent this competition. When two or more ads from the same page compete within the same auction, Facebook will choose the ad with the highest total value. Diagnose with the Inspect Tool.

Facebook 205

Facebook Compete How To Notification 205

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Pam Moore

SEPTEMBER 4, 2023

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. AI is a tool, not a mask. 🎤 3.

Marketing 147

Marketing Authentication Training Consultant 147

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. Still, there are some nice tidbits here about lifetime value of the customer and competition in the market.

Strategy 208

Strategy How To Facebook Training 208

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience.

Facebook 214

Facebook How To RSS Mobile 214

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

Campaign 206

Campaign Facebook Advertising Overview 206

Hootsuite

MARCH 8, 2023

Reset Social media marketers wear all the hats and do all the jobs. If there are any styles not on the list that you’d like to see included, leave a comment to let us know. Step 3: Click Generate Caption Once you’ve added your style and description, it’s time to put the tool to work.

Instagram 134

Instagram Tools HootSuite Hashtag 134

Jon Loomer

SEPTEMBER 12, 2017

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. There was a time when the two tools were drastically different. The reality is that there was no longer a need to have both tools. In fact, Facebook says your work will now be saved via automatic drafts.

Tools 166

Tools Facebook Advertising Campaign 166

Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

Facebook 193

Facebook CPA Cost Trends 193

agora pulse

MARCH 15, 2017

Facebook Live Videos are popping up every where now, and for good reason. When Facebook Live first rolled out, you had to either spontaneously go live or promote your broadcast without a link where potential viewers could sign up for your live video. How To Schedule a Facebook Live Broadcast.

Tools 121

Tools Facebook Notification Video 121

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. Social media marketing Get more out of your social media campaigns to promote your brand. But here’s the catch. In this blog, we are going to spill the beans.

Tools 52

Tools Strategy Marketing Analysis 52

Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Zaraz is a third-party tool manager built by Cloudflare. I’m not going to try to explain the technical capabilities of the tool because that’s not my expertise. So incredibly simple.

API 160

API Conversation Facebook Eventful 160

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. This is huge for the marketer.

Facebook 142

Facebook How To Hosting Groups 142