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32 social media training resources and courses every marketer needs

Sprout Social

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 116
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 104
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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. For more resources on pixel events, go here. Let me know in the comments below! The ChatGPT Prompt.

Eventful 203
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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. It’s a free resource. Let me know in the comments below!

CPM 195