yMarketingMatters

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Recommended. 2% at best).

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

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Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. of active users access Facebook via smartphone! [ source ]. billion: number of Facebook mobile monthly ACTIVE users: [ source ]. Did you know: 95.1% This is HUGE.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Facebook is poised to overtake YouTube…they say. Facebook vs. YouTube. Why the explosion of video content?

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Improve Your Marketing With Hashtags

yMarketingMatters

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. Start using hashtags to improve your marketing!

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