Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Where were the results?

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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

I left the following comment there that illustrates why I believe trying to assign influencer scores within the confines of a company's social network is not only a terrible idea, but that it can virtually torpedo any chance that that network has of being successful. "People Bringing Klout to the Enterprise?

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Social Media Lessons from a Two-Year Old

Social Media Strategery

The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. Everyone wants to be everywhere.

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

No lawyer has ever been fired for saying “no” to a Facebook post. I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Like it, comment on it, but don’t download it and share it on Twitter with your own take on the photo. That’s what they care about.

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