Sherrilynne Starkie

article thumbnail

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

Content 304
article thumbnail

Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Facebook growth continues to slow.

Vimeo 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389
article thumbnail

New LinkedIn Endorsements

Sherrilynne Starkie

These have more credibility than Endorsements in the long run because they underline the commenters actual experience of working with an individual. Endorsements acknowledge only that commenter is aware of level of skills or specialist knowledge. Email marketing goes social. PLEASE LIKE MY FACEBOOK PAGE.

LinkedIn 373
article thumbnail

Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. Skyhawks was chosen by the team’s Facebook fans who voted on final selection.

Sports 310
article thumbnail

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Analytics 333
article thumbnail

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Please also feel free to leave a comment to suggest other profiles you think should be included. PLEASE LIKE MY FACEBOOK PAGE. as a Marketing tool. So readers, please feel free to let us know if you agree with Grader’s assessment of Ottawa’s Twitter Elite and if not vote on who you think should be included.

Twitter 351