Jeff Esposito
FEBRUARY 21, 2012
If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. The second bucket is content participants , these users are engaged with your content and offer comments or likes to the posts you tirelessly prepare.
Jeff Esposito
JULY 8, 2013
In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. They comment directly on other industry leaders’ articles, under their own identities. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium.
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Jeff Esposito
AUGUST 6, 2010
Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Share your thoughts in the comments below or with your own networks.
Jeff Esposito
SEPTEMBER 1, 2010
The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.
Jeff Esposito
OCTOBER 28, 2011
Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. This is mainly due to things like emotion, sarcasm and backhanded comments.
Jeff Esposito
JULY 23, 2010
Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. I just don’t know what the folks at Dr. Pepper were thinking using verbiage around 2 girls 1 cup on a Facebook app.
Jeff Esposito
MARCH 2, 2015
As I was reading through folks posts on Facebook and reading through some of the articles, I took the time to stop and toss my two cents out their on friend Amy Vernon ‘s Facebook post on the topic (verbatim below): I actually find this very interesting and relevant for them. Note: Hangouts will not be part of this shift).
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