Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that! Tags: Facebook social media. Think about it.

News 124

News Press Release Facebook Construction 124

Buzz Marketing for Technology

OCTOBER 20, 2010

They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. Fan pages are a unique marketing canvas to connect with avid consumers. A “like” is a passive response to content, while a comment is engagement. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. and they are said (by Facebook) to be 2 times more active than those that only access Facebook via the web.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Subscribe to the comments for this post? Share this on Facebook. So I decided to give it a try.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Subscribe to the comments for this post? Share this on Facebook. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Subscribe to the comments for this post? Share this on Facebook. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Subscribe to the comments for this post? Share this on Facebook. Email this to a friend?

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 17, 2010

Subscribe to the comments for this post? Share this on Facebook. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Then it unlocks all the great things about social when they tweet and tell others about the great experience they had with your brand. Tweet This!

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

SEPTEMBER 30, 2008

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Comment by Christopher S.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JULY 2, 2008

Text Comments: 0. Sign in to post a Comment. Text Comments (0). Would you like to comment? Comments: 0. Facebook Vs. MySpace (and LinkedIn). What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ).

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

DECEMBER 15, 2010

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. There are tons of ways to target folks on Facebook.

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. In addition, later on you can go back and leave additional notes as comments. Listed below are links to weblogs that reference Three Little Tips for Capturing Info Bits Quickly : Comments. Post a comment. Comments: About.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JULY 22, 2008

Text Comments: 12. Sign in to post a Comment. Text Comments (12). Show: all comments. Change this to see only comments above a certain value. Change this to see only comments above a certain value. Change the value of a comment by clicking on a thumb. View all 12 comments. Comments: 12.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

SEPTEMBER 29, 2008

25 Comments to “Six Steps to a Remarkably Powerful, Personal Network&#. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree. Thank you! :).

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 23, 2008

Market News. Comments RSS. Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Leave a Comment. Categories. Information Users. Innovation.

GPL 100

GPL Wiki Instant Messaging Survey 100

Buzz Marketing for Technology

JUNE 27, 2008

Text Comments: 10. Sign in to post a Comment. Text Comments (10). Show: all comments. Show: all comments. Change this to see only comments above a certain value. Change the value of a comment by clicking on a thumb. Well, this is the first comment. View all 10 comments. Comments: 10.

YouTube 277

YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall).

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

JULY 22, 2008

All Comments (13). Comments on Slide 1. Add a comment. « Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Just include the embed code in the comment! 13 comments |. Facebook App.

Web 2.0 181

Web 2.0 Viddler Embedding FAQ 181

Buzz Marketing for Technology

SEPTEMBER 23, 2008

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated.

Company 100

Company Web 2.0 Collaboration Forums 100

Buzz Marketing for Technology

JUNE 27, 2008

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Yet Marc Andreessen giving career advice on his blog a few days ago says that centralized geographic hubs (like Silicon Valley for IT tech and New York for financial markets) still matter regardless of the Internet. From The Information Age To The Connected Age.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. View blog reactions | Comments (5). Share on Facebook. 5 Comments. Leave a comment.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

OCTOBER 16, 2008

Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). 2 comments: Blogger In Middle-earth. Post a Comment. Subscribe to: Post Comments (Atom). Posted by V Yonkers.

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Buzz Marketing for Technology

JUNE 27, 2008

Comments (0). Comments (0). Comments (0). Comments (0). Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Comments (0). APQC knowledge management km best practices.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

DECEMBER 11, 2008

He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. His Personal Branding Blog is consistently ranked in the top 70 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers.

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Buzz Marketing for Technology

JUNE 27, 2008

All Comments (9). Comments on Slide 1. Add a comment. « Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Just include the embed code in the comment! 9 comments |. Facebook App. Slidecasts.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Comment Notification. Subscribe to this posts comments using RSS. Leave a Comment. Comments (required). Facebook Applications for Your Non-Profit Page.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Leave a Comment for K. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. 1 Comment. ( No Comments ( Add ). No Comments ( Add ). Dave Ferguson. Invite More. Latest Activity. Matt Blackstock added a video: LIfe after Death by Powerpoint. 18 minutes ago. 49 minutes ago. 1 hour ago.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

OCTOBER 16, 2008

A comment Ewa left on my blog and my response, has left me wondering how we can assess worker learning over a period of time, both through formal learning and informal learning. 0 comments: Post a Comment. Subscribe to: Post Comments (Atom). New type of communication with facebook? skip to main | skip to sidebar.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

All Comments (0). Comments on Slide 1. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Just include the embed code in the comment! 0 comments |. Facebook App. SlideShare Link. Favorites (2) -->. «

Education 130

Education Wiki Virtual World Viddler 130

Buzz Marketing for Technology

OCTOBER 4, 2008

Comments (2). |. Facebook or LinkedIn) or other communities of practiceâ?? lend a voice to the market on the work culture at a particular company.â?? Comments (5). |. Leave me a note in comments with your suggestions and any reasons why youre making the nomination. Comments (8). |. Comments (0). |.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. » Marketers: Use Gmail to house your project portfolio from Palmball. Well, actually, they merely link to Steve Rubels instructions for doing the same, but lifehackers comments are unmatched! Micro Persuasion. Ive used Yahoo!

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238