Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change.

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LinkedIn Twitter Facebook Foursquare 170

Ari Herzog

AUGUST 28, 2013

I want to delete my Facebook account. Because of my roles as a city councilor and a board director and how Facebook is almost required for constituent relations, I can’t delete my account. I can force myself to only use groups and pages — where my hats intersect with others — without writing new updates or comments.

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Facebook LinkedIn Groups Groups 158

Ari Herzog

JUNE 20, 2012

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Please continue reading Reviewing 10 Restaurants on Facebook and leave a comment if inspired. Picture by Matthew Hull. Connect on LinkedIn today.

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Review Lurker Facebook Foursquare 133

Ari Herzog

FEBRUARY 18, 2014

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions. And I may already be reaching that point.”

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Facebook Real Estate Consultant Advertising 136

Ari Herzog

SEPTEMBER 3, 2011

In an effort to reach out to people I know in real life to be my Facebook friends, and cognizant people take their time logging into the site and responding to friend requests, I sent 20 requests inside of 10 minutes. Ari Herzog provides social media marketing and editorial services to the nonprofit and public sectors.

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Facebook Sites Social Networking LinkedIn 151

Ari Herzog

JULY 11, 2012

Fresh on the news that Facebook may create a jobs board , I was curious what opportunities were available at the social network. Please continue reading Why Facebook Will Be Right Back and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question?

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Facebook Applications Engineering Social Networking 114

Ari Herzog

DECEMBER 22, 2011

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. Related articles you may enjoy: Insights of Facebook Fans Liking My Pages.

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Facebook Loyalty Survey Social Networking 114

Ari Herzog

AUGUST 8, 2011

Mayor Keisuke Hiwatashi of Takeo, Japan, a city located in Saga Prefecture on the island of Kyushu, frowns when people leave comments on municipal websites (especially those with blogs or other interactive content) with anonymous names and handles. Related articles you may enjoy: Do Your Website and Facebook Data Match? Should they?

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Facebook Conference Comments Communities 173

Ari Herzog

SEPTEMBER 22, 2011

Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). Ari Herzog provides social media marketing and editorial services.

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Brands Facebook Conference Newsletter 128

Ari Herzog

SEPTEMBER 18, 2011

This is why we understand the power of being Facebook friends. Comment below. If you are inspired to add a comment with your thoughts, please visit Why Facebook Friendships Make Sense in your browser. Ari Herzog provides social media marketing and editorial services. Why Facebook Button Counts are Wrong.

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Facebook Newsletter Skills Comments 121

Ari Herzog

OCTOBER 19, 2011

I am seeking re-election to the Newburyport city council and actively sending Facebook messages to people who live in my town to 1) introduce myself and 2) inquire if they would like to be my friend. Rather, I’ll bet Facebook the system marked me a spammer for sending so many messages to non-friends in a short amount of time.

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Facebook MySpace Newsletter System 143

Ari Herzog

JUNE 9, 2011

If you are looking for a viable channel to grow your email list, look at Facebook. Creating an opt-in box for your page is easy, but successfully getting people to subscribe through Facebook takes a well rounded strategy. The perception of the Facebook page has changed since the introduction of the “Like” function.

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Facebook How To Embedding Social Networking 121

Ari Herzog

FEBRUARY 20, 2011

With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. The contest was announced two weeks ago as part of a longer article interviewing co-author Dan Zarrella why he researched a book about Facebook marketing strategies.

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Meeting Facebook Social Networking Research 105

Ari Herzog

JUNE 16, 2011

It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. I won’t be surprised if I see calls to action in Facebook ads and it’ll probably serve as a reminder that I can do more. Thank you for reading!

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Marketing Campaign Adwords Upcoming 154

Ari Herzog

DECEMBER 22, 2011

It takes a fraction of a second to click a button indicating you like a page, so what does it really mean to marketers when they see people liking them? A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal [.] Thank you for reading!

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Facebook Survey Newsletter News 96

Ari Herzog

MARCH 15, 2012

Remember when marketing and selling were easy? I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” In marketing speak, we call that a big hot mess. The following is written by Erin Everhart. Yeah, me neither.

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How To Marketing Team Template 123

Ari Herzog

MARCH 12, 2012

The above screenshot is taken from one of my Facebook friend’s walls. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. Say you like your gym’s Facebook Page.

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Company Facebook Feed Feedly 125

Ari Herzog

JUNE 6, 2011

Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers.

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Marketing Newsletter Campaign System 115

Ari Herzog

SEPTEMBER 22, 2011

There is a Facebook application which grades your level of friendship in accordance to the number of times you interact. Your score increases with each comment and every time you smile. If you are inspired to add a comment with your thoughts, please visit When You Are Graded as a Facebook Friend in your browser.

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MySpace Facebook Applications Newsletter 87

Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009? Recent comments I really like the idea of the game/GPS, custom apps, etc., community.

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News GPS Twitter Facebook 107

Ari Herzog

DECEMBER 19, 2013

Do you remember when brand pages on Facebook had fans? ” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. About three years ago, Facebook changed the rules. New marketing materials were created at great cost. We became likers.

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Adwords Advertising Organization Hashtag 152

Ari Herzog

JULY 23, 2012

The comment system remained for three months. How to comment with Livefyre. Write your comment inside the box at the bottom of every post. You are not limited to words but you can also tag Twitter and Facebook friends as I illustrate below. Post your comment. I installed Livefyre on my blog in July 2011.

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OpenID System WordPress Comments 117

Ari Herzog

JULY 29, 2012

This photograph is from John Deere's Facebook page. But the company tweets at @JohnDeere and also promotes a Facebook page — and the terms of use of both social networking platforms allow anyone over age 13 to create an account. Please continue reading The Legal Conundrum of John Deere Online and leave a comment if inspired.

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RSS Engineering Social Networking Feed 159

Ari Herzog

SEPTEMBER 14, 2010

Kim Woodbridge set the tone of nearly every subsequent comment or inspired reactions in (dis)agreement when she shared that the only person who really knew or cared what the schedule was — on her blog — was her. When I wrote an article 14 days ago about accepting all Facebook friendships , I shared why I made that change.

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Flickr Social Media YouTube LinkedIn 120

Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. Join their Facebook community to learn news about their events, products, and people. Got a question?

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Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

OCTOBER 31, 2013

If everything is set up correctly, a link to this post should be automatically published to profiles of mine on LinkedIn, Facebook, and Twitter. If you were inspired, please add a comment and sign up to receive blog posts by email. Let’s see… Is it working? Thanks for reading. Blog News plugins'

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WordPress Meeting News LinkedIn 123

Ari Herzog

JULY 6, 2012

Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. How to Choose the Best Comment System by Danny Brown. Why Negative Blog Comments are Needed by Jeannie Chan. Social Media Marketing Across Global Cultures by Christian Arno.

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Blogger Klout Proposal Mobile 151

Ari Herzog

MARCH 13, 2012

They launched their Facebook page last month and already have 200 people who like them. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. The advertising market showed me the ad because they wanted to raise awareness about feminine products. Women are dishing it up.

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Ari Herzog

MAY 24, 2012

I continue to tweet and update stuff on my new Facebook community , and I’ve recently dabbled with newer media tools such as Pinterest and Fuzz. You can expect to gain insights into case studies and best practices on web marketing, along with interviews with leading practitioners. What you can expect between now and May 2013.

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Case Study URL LinkedIn Applications 154

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? I deleted and recreated it as an automated stream of videos I watch, comments I write, and stories I like. That Facebook page I created for ariherzogdotcom?

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Social Networking LinkedIn Groups Groups 148

Ari Herzog

SEPTEMBER 6, 2012

Please continue reading How Google Celebrated My Birthday and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories The Legal Conundrum of John Deere Online What I Submitted to BlogWorld Why Facebook Pages Should Be Deleted.

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Google Discount Apple Comments 143

Ari Herzog

JANUARY 12, 2016

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. I’m not specifying Facebook. Don’t get me wrong.

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Findability LinkedIn Social Networking Facebook 70

Ari Herzog

DECEMBER 26, 2012

Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. I instantly smiled at the metaphor and began attributing him in my digital marketing courses. Please continue reading The Purpose of Twitter and leave a comment if inspired. Got a question?

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Twitter Tumblr Case Study Flickr 138

Ari Herzog

JULY 16, 2012

Session Takeaways: Attendees will walk away from this session with a better understanding of why local government blogs are necessary, how to create compelling content worthy of social shares and comments, and where to turn for financial resources and online strategies to be more engaging online. Got a question? Contact Ari today!

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Proposal Collaboration Resources Eventful 142

Ari Herzog

AUGUST 13, 2012

If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. All comments will receive replies; and some may also turn into longer blog posts. Please continue reading When Social Media Confuses You and leave a comment if inspired. Got a question? Contact Ari today!

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Social Media Questions Comments Brands 114

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? If you are inspired to add a comment with your thoughts, please visit On Moving On in your browser. Ari Herzog provides social media marketing and editorial services.

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Policies Skills Class Survey 156

Ari Herzog

FEBRUARY 23, 2014

Assuming you have a minimum of two social profiles, e.g. a Facebook account and a Pinterest account, and maybe more than two, do you portray yourself the same everywhere? I like watching John Haydon ‘s spin on nonprofit technology but I focus my attention on his Facebook and Google+ accounts. Way better than, say, Twitter.

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Social Media Tumblr Flickr ROI 139